Leo Buscaglia

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No matter how well trained you or your staff or volunteers are, or how comfortable you feel in your position, there is always room for more knowledge and improvement. One of the greatest and most gifted athletes was Muhammad Ali. Ali is a nine-time world champion and Olympic gold medalist in his sport of boxing, he is to most people, considered to be the best boxers of all time. A few years ago he was asked a question on the importance of mental and physical training, Ali's response was: "every fight I have won, everything I have accomplished is won or lost far away from witnesses - behind the lines, in the gym and out there on the road, long before I dance under those lights."

Muhammad Ali understood his training was what made him great at his craft. He as committed to continual training and learning and he knew that the boxing match was just a bi-product of a life spent always striving to be better.

Our Professional Sports Customer Services training programs are designed specifically for the unique needs of amateur and professional sports organizations.

• Do you have issues with attendance, or keeping staff engaged, especially when some may be volunteering their time?
• Do the volunteers and game day staff work separately rather than as a cohesive team?
• Does everyone understand the safety regulations of the stadium?
• Do you have motivation problems with seasonal part-time staff or volunteers?
• Does the front line staff act like owners and think like a fan?
• On site training available upon request
• Do you have a user-friendly customer service model that links to your vision and values?

Training and development must be targeted to address the unique customer service challenges faced by front line staff in a sporting event environment.

Muhammad Ali would not train for his greatest heavy weight bout by going and practicing his golf swing on the range. The same can be said for front line service training within a sports organization, a canned service manual which does not apply to the sport, simply does not address or properly train the employee to be the best they can be.

Using our experience and knowledge in the sports industry, McIvor & Company are able to custom design training programs related to your sports organizations strategic goals and support your vision and values. We pride ourselves on being able to engage and motivate front line staff through innovative training and development techniques.

If your sport organization wants to:

• Develop a training guide to improve customer service
• Create and keep enthusiastic fans
• Increase bottom line results through customer/fan experience
• Motivate your permanent, seasonal and volunteers staff to see the vision of great service
• Educate frontline staff to be the face of your organization
• Be renowned for its Training and Development programs

Then Call McIvor & Company and set up an appointment. In one season, we can change your fans experience to a memorable one.

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